Social commerce
Turn social comments into conversations and leads
Preview unavailable. Open the source below.Fit matters more than a feature count.
Consider Manychat when your store attracts customers through Instagram content and DMs. Start with a clear campaign, useful answers and a human fallback. Tidio and Zipchat address the overlapping need for shopper assistance, with a stronger focus on store support and order workflows; they are not like-for-like replacements for social campaigns.
Research checked · Based on published sourcesBuild comment-to-DM campaigns, collect contact details and answer Instagram questions using your business knowledge. Manychat also connects other messaging channels, but its documented AI Replies feature currently works only on Instagram. Shopify workflows use a separate automation connection.
Coverage and conditions, side by side.
An Instagram post or reel comment can trigger a public response and private message. Follow-up depends on recipient interaction and the messaging window; repeat comments from the same person do not rerun the trigger.
Source : Comment to DMBeta AI Replies uses the Knowledge library to answer Instagram DMs and comments. Configure its scope and fallback; other connected channels do not automatically receive this feature.
Required plan Pro or above on the new pricing model; confirm legacy account eligibility
Source : AI repliesConfigured automations collect contact details and organize people with tags. Ask for the relevant marketing consent separately from a social-channel interaction.
Required plan Essential or above on the new pricing model
Source : Lead captureAI Replies can assign a conversation to a person or group when it cannot answer. Configure the fallback and ensure the responsible teammate has Inbox access; advanced routing depends on plan.
Required plan AI-enabled plan with available Inbox seats; Business for advanced routing
Source : Human handoffBuild custom integrations through the Manychat API. Verify channel-specific endpoints, permissions and the separate service needed for a commerce operation.
Required plan Pro or above on the new pricing model
Source : API accessZapier exposes configured Shopify workflows, but the reviewed evidence does not establish native, autonomous AI refunds or cancellations. Confirm the exact action and its authorization flow before relying on it.
Source : Order actionsStarting prices are only part of the bill.
New web Pro includes 2,500 active contacts, up to three channels and two Inbox seats. Monthly overage is US$0.05 per additional contact. Annual billing is US$29/month, paid yearly, with US$0.038/contact overage. WhatsApp and other channel charges are separate. Check eligibility and the checkout total for your account.
Checked Oct 1, 2026. Usage, add-ons and taxes may change the total.
Check the connection your workflow needs.
Connect a Business or Creator account and grant messaging permissions. Connecting through Meta requires a Business Portfolio; the Business Suite route requires full control of the linked Facebook Page.
A supported messaging channel. Its triggers and automation features differ from Instagram AI Replies.
A supported messaging channel; verify account eligibility and available triggers. Instagram AI Replies does not establish TikTok AI reply support.
Available in the new Pro plan and above. Channel setup, messaging permissions and separate template-message charges apply.
A supported messaging channel with its own automation features. It is not covered by the Instagram AI Replies documentation.
Zapier documents customer creation, contact tagging and order-event messaging workflows. Connect and authorize both services, map the required customer fields, and check connector fees and message consent before enabling a flow.
The new Pro plan includes Manychat API access. External commerce actions require a separately configured integration and the necessary permissions; API access alone does not provide autonomous order handling.
Browser-based tools can support a Shopify workflow without a native Shopify integration. Connection methods reflect the documented workflow.
Limits are part of choosing well.
AI Replies is in beta and documented for Instagram only. A supported channel does not establish equivalent AI features on that channel.
Instagram requires a professional Business or Creator account and the appropriate connection permissions. Some features depend on the connection method.
An Instagram comment-triggered private reply does not itself open the 24-hour messaging window. The recipient must reply or use an eligible button; opening a website link does not count. The trigger runs only for the first comment by a person on a given post or reel.
Shopify support here is a configured Zapier connection, not a verified native Manychat Shopify app. Autonomous refunds, cancellations and account-authenticated order answers were not established by the reviewed sources.
Legacy accounts, mobile subscriptions and regional rollout can have different terms. Active Contact overages and separate channel charges can raise the bill above the headline plan price.
This profile is based on published sources. No independent test record is published for this profile. “Not confirmed” means the available evidence has not established the claim.
Material changes can happen between reviews. Confirm current capabilities, plans and terms with the vendor.
Shopper assistance with Lyro conversations
US$39/month for LyroProduct advice and support, billed per reply
US$80/month
